POV Beauty Gains Series A Investment

POV Beauty, the skin prep brand co-founded by creator Mikayla Nogueira and Ani Hadjinian, has closed a Series A funding round. 

The funding will be used to fuel the brand’s ownership of the skin prep category and continue driving the impressive growth seen to date in retail and e-commerce.

The round was led by Silas Capital with participation from RÉDO Capital and the brand’s original investor, Imaginary Ventures. 

Ani Hadjinian, Co-Founder and CEO of POV Beauty, said:

“This year has been transformational for POV Beauty. We have proven our scale potential through retailers like Sephora, who deeply believed in our vision, and our team delivered the operational excellence to successfully execute massive launches. We knew immediately that Silas Capital was the right partner to help fuel this next phase. Their expertise in scaling prestige beauty is unmatched, and, with the addition of RÉDO Capital and the continued support of Imaginary Ventures, we are perfectly positioned to deliver a one-two punch of rapid retail expansion and category-defining innovation.”

Launched in 2025, POV Beauty is a generation brand built on the core philosophy that makeup performs at its peak when skin is properly prepped. 

Community-loved formulas include Drench It, Glaze It, Whip It, Drip It, and Chill It, alongside the beloved Snatch It and Amp It franchises. 

In the coming months, the brand will expand its lineup to further streamline the path to a flawless base and guarantee artistry-level results for all.

Funding will be used to drive aggressive growth across multiple touchpoints: accelerating momentum within Sephora, expanding the team, dominating its presence on TikTok Shop, and investing in new skincare-makeup hybrid innovations.

The investment arrives amidst explosive market demand and on the heels of POV Beauty’s highly successful launch in all Sephora stores nationwide and online.